mummy-01_page_1Leave it to my friend Dee Renfro, Marketing Director at Interwest Consulting Group, and the most creative person I have ever met, to make a positive impact creating a fun, very simple campaign that has yet again cemented the company’s brand in the minds of its clients.

With all the doom and gloom in the last few months, we are all living in uncertain times, constantly under stress, fearful of what the future will bring, and basically waiting for the proverbial shoe to drop. While not dismissing the seriousness of the situation, mummy-01_page_2my friend Dee thought she could help bring a smile to her client’s faces and change the mood, if even for a day. On Halloween she implemented a marketing campaign consisting of freshly baked and shrink-wrapped cookies from a local bakery. The cookies were bundled into a plain brown paper bag slightly filled with shredded paper and tied with frayed tan linen strips to complement the “mummy” theme of the card (see Picture).

The response to her campaign was overwhelming. Her intent to reach out to clients in a very personal way, paid off with a message that was loud, clear, and delicious:  “We care about you”.

The point of this story is that the small gestures always count, be it a phone call, a hand-written note, a personal visit, a timely resolution of a client’s issue, or a cookie to brighten your day, the personal touch and the expressions of random kindness will always go a long way in creating strong relationships that translate into better ways of doing business, opportunities to generate word-of-mouth marketing, and the reward of being positioned amongst the remarkable.

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